The RC Car of the future: measuring and combating distraction thanks to Kubris intelligence
Distraction today is one of the main factors that put drivers at risk but, at the same time, it is one of the least known and contrasted aspects because it is difficult to measure. In Italy, over four road accidents out of ten are due to distraction behind the wheel; among these the use of the mobile phone leads to the guide which is the main cause of accidents in over 40% of cases. Statistics also show that over 50% of drivers use their mobile phones while driving, not only to make and answer calls, but even to send messages or e-mails.
Many, however, are unaware that using an electronic device lowers the attention threshold making it similar to that of the driver with a blood-alcohol level of 0.8 g / liter (the limit is 0.5) and that the reaction times of the driver and at the same time it uses an electronic device and is reduced by 50%.
The urgency of this problem is today particularly felt by the authorities, insurance companies and the community and is also demonstrated by the regulations proposed in the new highway code that heavily exacerbate the fines for those caught using a mobile phone while driving.
To counteract this bad habit, promote a better driving style and support insurance companies in filling a large part of that “information asymmetry” that prevents them from framing the individual auto policy contractor, Kubris, the innovation center of the Kirey Group has developed the new functionality of its Smappi Car app: Distraction. Smappi Car is a personal driving assistant and acts as a mobile black box, designed to constantly monitor the driving style of anyone using a vehicle, analyzing distances, route and times, and giving the possibility of making emergency calls.
“Distraction” was born as a new feature of Smappi Car, but it can also be used as an independent app able to intercept the times in which a driver interacts with his smartphone, an aspect that a traditional black box is not able to monitor.
Distraction not only reveals when the phone is held by the driver while the vehicle is in motion, a behavior that in itself implies the sanction for the road code, but also reveals how long the device is actually used to call or interact without the special hand free devices (bluetooth or earphones).
Thanks to the analysis of the smartphone’s movements along the three acceleration axes, Kubris was able to isolate the movements of the device due to the actual use by the driver, compared to the normal movements of the smartphone inside the passenger compartment.
Through the analysis of the signals, it was possible to identify the different frequency ranges that characterize the two situations of interest: use / non-use. Finally, by applying the Machine Learning SVM (Support Vector Machine) algorithm, it was possible to classify the correct behaviors and distractions by determining how many times the smartphone was used (how often) and for how long (how long). At the end of the journey, in fact, Distraction reveals the times of use with respect to the trip, showing the user a colored icon – green, yellow or red – depending on the behavior he held. The configuration of the threshold value is determinable and varies based on the length traveled.
The distraction levels are thus estimated with a very high degree of reliability, equal to 95/98%, which will make it possible to discourage this dangerous habit also thanks to immediate alerts if the use of the smartphone is recognized while driving.
Kubris has just introduced this new feature and is starting to offer it to the insurance market. The most advanced insurance companies, in fact, today see the active involvement of the customer and his smartphone as an indispensable tool for tracing the driver’s driving style, dynamically calculating individual risk and reconnecting the variable rates of the prize.
“It is clear that today the smartphone has become a fundamental companion in people’s lives, which is why many companies have already grasped its importance as a privileged means through which to interact more and more directly with their customers and to be able to offer them services and products. personalized and innovative “, comments Alessandra Girardo COO of Kirey Group and CEO of Kubris. “I am sure that Kubris, thanks to its mobile solutions, will be able to help insurance companies in this process. In particular, the new “Distraction” feature makes usable what until now seemed almost impossible to estimate, that is the degree of distraction of the driver, and transforms this element from a pure warning to an instrument of further care and attention to the customer to preserve it safety and health ”.
Knowing the distraction level of its customers, the Companies will be able to reward those who follow the most correct behaviors bringing benefits not only to the customers, but also to the whole community, in order to contrast the further increase expected in the next years of the claims related to the use of the smartphone, just through an app on the smartphone.